McLuhan coined the expression "the medium is the message" and the term global village, and predicted the World Wide Web almost 30 years before it was invented.[4] He was a fixture in media discourse in the late 1960s, though his influence began to wane in the early 1970s.[5] In the years after his death, he continued to be a controversial figure in academic circles.[6] With the arrival of the Internet and the World Wide Web, interest was renewed in his work and perspective.[7][8][9]
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