Molloy shifts digital preservation upstream into the ordinary workflow of artistic practice. Her practitioner-centred enquiry shows that digital technologies underpin foundational tasks across media categories, even where practitioners do not identify their work as digital art, while preservation knowledge remains largely absent from artistic training. The iconic proposition is therefore institutional as much as technical: vulnerability is produced when preservation is imagined as a specialist activity that begins only after acquisition. By modelling workflows and using semi-structured interviews in practitioners’ own vocabulary, Molloy makes preservation legible as a distributed competence involving naming, storage, backup, format choices, documentation and routine decision-making. Her methodological value lies in treating lived practice as an information environment rather than imposing archival terminology from outside. The work bridges conservation, information science and practice research by locating long-term survival inside the mundane habits through which cultural objects are generated, revised, copied and transferred before they ever enter a formal repository.
URBANISM MEETS ART